Wednesday, January 31, 2007

Did you know....

Product localization : the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel." Does 7-up taste sweeter in Thailand? I thought so. I have been told that all pop taste sweeter in Southeast Asia to suit the sweeter tooth in the region. Difficult to measure how much exactly though. Besides it could be the ingredients being different in the region where the product is being made. I once went to a beer factory and the manager confirmed the fact that the beer made here will never taste the same as the same brand being sold in Europe because of the different ingredients (water, hops, etc).
McDonald's in India:

Check out Mr. Muscle in China!

And now, moving on a more technical subject. A box of Durex bought in Shanghai:

Note the size.

Now Durex from Thailand:

See size on top of bar code.

Durex purchased from Hong Kong:

Durex from the UK:

Who came up with these numbers and do they speak the truth?

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